Job-Ready · 6-Month Program

Ad Campaign Academy — Lamka

Google Digital Marketing & E-commerce Professional Course, expanded into a classroom-ready curriculum with live campaigns, portfolio work, and freelancing skills built in.

140Modules
20Units
12Live Projects
6Months
Month 1 · Foundations Month 2 · SEO & Analytics Month 3 · Paid Ads Month 4 · Social & Content Month 5 · E-commerce & AI Month 6 · Portfolio & Jobs

Curriculum — 20 Units

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01Introduction to Digital Marketing＋
  1. 1What is Digital Marketing?
  2. 2Traditional vs Digital Marketing
  3. 3Digital Marketing Career Opportunities
  4. 4Digital Marketing Channels
  5. 5Marketing Funnel
  6. 6Customer Journey
  7. 7Digital Marketing Terminologies
02Digital Marketing Strategy＋
  1. 8Creating a Marketing Plan
  2. 9SWOT Analysis
  3. 10Buyer Persona
  4. 11Customer Research
  5. 12Competitor Analysis
  6. 13Brand Positioning
03Website Fundamentals＋
  1. 14Domain & Hosting
  2. 15WordPress Installation
  3. 16Website Structure
  4. 17Landing Page Design
  5. 18Mobile-Friendly Website
  6. 19Website Security
  7. 20Website Speed Optimization
04Search Engine Optimization (SEO)＋
  1. 21SEO Basics
  2. 22Keyword Research
  3. 23Search Intent
  4. 24On-Page SEO
  5. 25Technical SEO
  6. 26Off-Page SEO
  7. 27Local SEO
  8. 28Google Business Profile
  9. 29Link Building
  10. 30SEO Audit
  11. 31SEO Reporting
05Google Search Console＋
  1. 32Website Verification
  2. 33Sitemap Submission
  3. 34URL Inspection
  4. 35Coverage Reports
  5. 36Performance Reports
  6. 37Core Web Vitals
06Google Analytics 4 (GA4)＋
  1. 38Introduction to GA4
  2. 39Installing GA4
  3. 40Events & Conversions
  4. 41Audience Reports
  5. 42Acquisition Reports
  6. 43Engagement Reports
  7. 44E-commerce Tracking
  8. 45Custom Reports
07Google Ads＋
  1. 46Google Ads Overview
  2. 47Campaign Structure
  3. 48Search Ads
  4. 49Display Ads
  5. 50Performance Max
  6. 51Shopping Ads
  7. 52Video Ads
  8. 53App Campaigns
  9. 54Keyword Match Types
  10. 55Ad Extensions (Assets)
  11. 56Conversion Tracking
  12. 57Smart Bidding
  13. 58Budget Optimization
  14. 59Campaign Optimization
08YouTube Marketing＋
  1. 60YouTube Channel Setup
  2. 61Video SEO
  3. 62YouTube Ads
  4. 63Shorts Strategy
  5. 64Analytics
  6. 65Monetization Basics
09Social Media Marketing＋
  1. 66Facebook Marketing
  2. 67Instagram Marketing
  3. 68LinkedIn Marketing
  4. 69X (Twitter) Marketing
  5. 70Pinterest Marketing
  6. 71Threads Marketing
10Meta Ads＋
  1. 72Meta Business Suite
  2. 73Business Manager Setup
  3. 74Ad Account Setup
  4. 75Pixel Installation
  5. 76Conversion API
  6. 77Lead Generation Campaigns
  7. 78Traffic Campaigns
  8. 79Engagement Campaigns
  9. 80Remarketing
  10. 81Lookalike Audiences
11Content Marketing＋
  1. 82Content Strategy
  2. 83Blogging
  3. 84Copywriting
  4. 85Storytelling
  5. 86Content Calendar
  6. 87AI Content Tools
12Email Marketing＋
  1. 88Email Marketing Basics
  2. 89Lead Magnets
  3. 90Email Automation
  4. 91Newsletter Campaigns
  5. 92Email Analytics
13E-commerce Fundamentals＋
  1. 93Introduction to E-commerce
  2. 94Online Store Setup
  3. 95Product Categories
  4. 96Product Listings
  5. 97Inventory Management
  6. 98Payment Gateways
  7. 99Shipping Methods
  8. 100Order Management
14E-commerce Platforms＋
  1. 101WooCommerce
  2. 102Shopify Basics
  3. 103Product SEO
  4. 104Product Photography
  5. 105Product Descriptions
15Marketplace Selling＋
  1. 106Selling on Amazon
  2. 107Selling on Flipkart
  3. 108Selling on Meesho
  4. 109Marketplace Advertising
16Conversion Rate Optimization (CRO)＋
  1. 110Landing Pages
  2. 111A/B Testing
  3. 112Heatmaps
  4. 113User Experience (UX)
  5. 114Call-to-Action Optimization
17AI for Marketing＋
  1. 115AI Content Creation
  2. 116AI Image Generation
  3. 117AI Video Creation
  4. 118AI Chatbots
  5. 119AI Productivity Tools
  6. 120Prompt Engineering
18Canva & Creative Design＋
  1. 121Canva Basics
  2. 122Social Media Graphics
  3. 123Posters & Flyers
  4. 124Logo Design
  5. 125Brand Kit
19Video Editing＋
  1. 126PPT
  2. 127Canva Video Basics
  3. 128YouTube Editing
  4. 129Reels Editing
  5. 130Thumbnail Design
20Freelancing & Career Development＋
  1. 131Resume Building
  2. 132LinkedIn Profile Optimization
  3. 133Portfolio Creation
  4. 134Interview Preparation
  5. 135Freelancing Platforms
  6. 136Client Communication
  7. 137Proposal Writing
  8. 138Pricing Services
  9. 139Invoicing
  10. 140Building Your Agency

Live Practical Projects

Portfolio-ready
Business Website Creation SEO Optimization Project Google Ads Campaign Meta Ads Campaign YouTube Channel Growth Google Analytics Setup Google Search Console Setup Local Business Marketing Social Media Campaign E-commerce Store Development Email Marketing Campaign AI Marketing Project

Industry Tools Covered

Hands-on training
Google Analytics 4 Google Ads Google Search Console Google Tag Manager WordPress WooCommerce Shopify Canva ChatGPT Meta Business Suite Microsoft Excel

140 structured learning modules across a 6-month professional program — classroom training, practical assignments, portfolio development, and job readiness, plus WordPress, Shopify, AI tools, Canva, freelancing, and agency skills.

By Ad Campaign Academy — Lamka
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Career Opportunity

20+ Lakh

Digital marketing job opportunities across India and abroad.

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✅ Build freelancing and business skills
✅ High-demand digital marketing careers
✅ 20+ lakh job opportunities across India and abroad

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